Kaffa is a soulful coffee brand inspired by the comforting ritual of holding a warm cup of coffee—anytime, anywhere. Named after the Ethiopian region where coffee originated, Kaffa blends tradition with modern café culture. Centered around the tagline “Coffee in Hand. Always,” the campaign invites the audience to be part of the brand by submitting their own doodle art, which will be featured on limited-edition coffee cups. The visual identity uses a warm, earthy palette of mocha brown, creamy beige, and burnt sienna to evoke the richness and comfort of coffee. Through interactive content, playful visuals, and user-generated designs, this project blends branding, creativity, and community—bringing coffee lovers closer to the cup they hold every day.