This branding project for SBA (S. Bhargava Associates) focuses on creating a unified and sophisticated visual identity for a consultancy firm with a global outlook. The system combines a minimal, structured logo with a strong color scheme and modern sans-serif typography to reflect the firm's professionalism and credibility. Designed applications include business stationery, digital assets, and mobile interface guidelines—each reinforcing the brand’s character through clear layout, consistency, and attention to detail. The result is a versatile identity that supports SBA’s commitment to delivering thoughtful and reliable advisory services.